Sync TV and Digital
inReal Time
Meet TV Tracking to detect TV ads in real-time and respond effectively by
syncing online and offline across several platforms.
A TV ad airing results in immediate search queries on search engines and it is important to keep your visibility high when your target audience is looking for you. You may also want to benefit from the hype created by your competitor’s ad airing. Medialyzer TV Tracking enables advertisers to create a bridge between offline and online media and to engage with highly interested consumers.
Key Benefits
Turn every TV spot into a performance moment with smarter, synchronized activations.
Capitalize on TV-driven demand with real-time digital boosts
Reduce wasted spend by aligning flighting and bids to TV moments
Improve brand recall and conversion rates during the post-airing window
Core Features of
TV Tracking
Ad Detection & Streaming
Capture every airing the instant it happens with real-time ad detection and always-on event streaming.
Cross-Platform Triggers
Automatically sync your TV ads with Google Ads, Meta, TikTok, X, and more through powerful rule-based triggers.
Surge Window Controls
Maximize impact by defining custom surge windows—such as 5–15 minutes post-airing—to ride the wave of audience attention.
Logs & Analytics
Access detailed logs and in-depth performance analytics to track every trigger and optimize campaigns with confidence.
.png){kind=logo}
Seamless Integration for Effortless Workflows
Direct/indirect connectors with major ad platforms.
Webhooks and APIs for custom workflows.
Step-by-Step
Workflow:
Linking TV Airings
to Live Digital Actions
Detect: Identify TV Spots in Real Time
Tvlyzer will continuously monitor live TV airings and automatically detect your or your competitors' spot the moment it goes on air. This ensures every placement is captured with precise timing.
Trigger: Activate Rules Across Digital Platforms
Once a spot is detected, Tvlyzer will execute predefined rules in your connected ad platforms for you. These can include activating or pausing campaigns, or rotating creatives in real time.
Measure: Track Outcomes
You can measure lift in sessions, click-through rates, cost per acquisition, or other KPIs to evaluate the immediate impact.
and Ready!
FAQs
Find clear, concise answers to the most common questions about our products and how they work.
Typically within mili seconds of an airing being detected.
No. We are API partners to most advertising platforms, integrations are effortless and finalizes within minutes.
Yes, all windows and caps are configurable.